Digital Marketing
Manager
Job Type:
Permanent Contract, Full time
Manager:
Head of Marketing
Hours:
37.5 hours per week, Monday to Friday, 9:00am to 5:30pm
Salary:
£40,000 to £45,000 per annum dependant on experience
About us
Our offices are located in the centre of Christchurch, next to the high street shops, with Christchurch Quay a 10-minute walk away and only five minutes from the railway station. Please note the company is operating a hybrid working policy and is open to home working.
Over the last two decades Pro2col has been working with some of the world’s biggest brands. From High Street banks to supermarkets. Designer clothing brands to major media corporations. From global engineering firms to tech companies pushing the boundaries of what is possible.
And how have Pro2col helped these businesses?
We’ve helped them move, transfer and automate the data in their organisations to make them more effective, more efficient and ensured that their data (and often your data) is kept safe, secure and protected.
In an industry worth over $1bn we’re blazing a trail of excellence, growing 30% year on year and have established ourselves as THE data transfer and workflow automation specialists in the UK. Now we need an ambitious Digital Marketing Manager to fuel our continued rapid growth.
We are a fun and hardworking team, with a defiantly ethical, charitable and environmental focus. We’re proud to be a local business and are driven to do what we can to improve and cherish the beautiful town in which we’re based. And we believe in building a work life balance and creating a family-first and supportive culture for all our employees.
Who are we looking for?
We are looking for an experienced digital marketer who is creative, dynamic and adept in B2B marketing. You will be an important member of the marketing team, working directly with the Head of Marketing and Senior Marketing Executive to deliver exciting and engaging lead generating campaigns using best of breed marketing automation technology. Your work will empower the sales team and the wider company to achieve our goals and showcase our expertise.
What do we offer?
25 Days Holiday, increasing to 30 with service
A Health Cash Plan
Gift Vouchers
Hybrid Working Policy
Enhanced Maternity/ Paternity
Enhanced Company Pension Scheme
Company Sick Pay
1 Day Charity / Community leave per year
A Cycle to Work Scheme
Parking permits
Quarterly Team Events
Password Vault Software for Up To 5 People
Generous Bonus Scheme Linked to Performance
Development opportunities eg. vendor certifications and Certified File Transfer Professional (CFTP) qualification
What do we expect from you?
- Implement and manage multi-channel campaigns across email, digital, social media, PPC, advertising, events, webinars etc. to deliver qualified, converting leads
- Implement and manage the creation of web pages, landing pages, data capture forms and continue the modernisation of the Pro2col website
- Provide input into the yearly marketing plans and calendar planning and assist in the delivery of effective campaigns following those plans
- Optimise and test customer journeys, reporting on outcomes, deliverables, adjustments, costs and ROI. Utilise tools to deliver effective funnel campaigns linked to sales objectives and overall campaign themes. Leverage marketing automation, lead scoring and dynamic campaign delivery to refine and improve the delivery of MQLs to the sales team
- Work closely with the Head of Marketing to define campaign target audiences, objectives and to produce assets and activities required to drive engagement, demand and lead generation
- Help source and produce new campaign content / CTAs / deliverables. Help create engaging multimedia content such as videos, blogs, whitepapers and case studies
- Support the Head of Marketing with the delivery of vendor partner marketing plans and campaigns and the ‘Always On’ vendor partner specific marketing drives
- Enable the delivery and amplification of thought leadership campaigns, ensuring that content, delivery channels and engagement audiences best suit the needs of the business and reflect our core values
- Leverage data insights and analytics to shape content, campaign and creative outputs, with a prove, learn and improve loop embedded in all decisions and deliverables
- Support the Head of Marketing in the oversight of brand guidelines and advocate to ensure these are followed across the business
- Assist the Head of Marketing with the roll out of strategic marketing messages and personas e.g. the need for awareness, lead gen and nurture
- Any ad hoc duties as required
What skills do you need?
- Minimum of 3-5 years digital marketing experience
- To be organised, tenacious and able to multi-task
- Effective time management
- Excellent attention to detail
- Familiar with analytics tools, and Content Management systems
- Able to manage customer segmentation and analyse campaign performance
- Strong written and verbal communication skills. Able to create engaging communications for customers and colleagues alike
- Customer focused
- Goal focused
- Works well with stakeholders across the business
- Analytical
- Experience of using Hubspot would be advantageous
- Working knowledge of GDPR, data protection and privacy rules particularly with a focus on marketing requirements and liabilities
